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Research papers

Out-of-home television viewing

The Network Television Association's study on Out-of-Home viewing is the most comprehensive effort ever to measure total television viewing, including that done outside the home, for a variety of venues (including ABC, CBS, NBC, Fox, basic and pay...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Marcella Rosen
May 1, 1994
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Citation

Rosen, M. (1994a, May 01). Out-of-home television viewing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/out-of-home-television-viewing